Experience Amplified with AI

The Future of Research is Here

At Orange Sage, we are pioneering the future of market research by integrating advanced Artificial Intelligence with our deep human expertise. We harness AI not to replace human expertise, but to augment and amplify it. By combining our team's top-tier insight and marketing knowledge with the latest AI tools, we create a powerful synergy that delivers deeper, more nuanced insights.

Throughout the research process, we use AI to:

• Understand Global Consumers and Brands: We conduct in-depth online research into consumer attitudes and brand environments across the globe, all in local languages and with cultural context. This can be invaluable for clients entering new markets, help prepare researchers for the language and brands they will encounter, or allow established brands to conduct a wide “social sweep” to understand how consumers are talking about their products.
• Produce Superior, Diarised Transcripts: Our process delivers high-quality transcripts directly from audio, using an AI pre-briefed on marketing research techniques, our analyst's goals, and a knowledge of local brands and terminology. As a result, we achieve greatly improved transcription accuracy, making the output easier to analyse and providing more powerful access to insights.
• Conduct Collaborative AI-Assisted Analysis: Our AI works alongside the researcher to rapidly and effectively consider hours of research. It helps find specific language, identify common themes, group typologies, and extract supporting quotes. When combined with its in-depth online research, the AI becomes a powerful subject matter expert, elevating the analysis to a previously unattainable level.
• Combine with Broader Market Knowledge: We ensure all findings are placed in the correct strategic context.

Our commitment is to a symbiotic relationship between seasoned human expertise and powerful AI capabilities, delivering unparalleled value.