Our Experience and Expertise
Diverse Expertise
For over three decades, Orange Sage Limited has partnered with leading companies, delivering impactful market research and consultancy services, leveraging qualitative insight across industries such as:
- FMCG
- OTC Pharmaceuticals and healthcare
- Banking & Finance
The Human Touch - our special strength
Brand Positioning and Purpose: Through empathy and understanding, we uncover how and why brands
resonate with people, the role played by key touchpoints and how they can meaningfully
connect in the world today.
Consumer journeys in healthcare: We have a special skill in more sensitive, personal
and health-related areas – where human empathy is a non-negotiable - a honed ability to
build trust and create safe, supportive environments where people feel comfortable sharing
deeply personal experiences.
Segmentation: We build qualitative understanding of key market drivers, especially in identifying or
enriching consumer typologies – either providing guidance for quant work or in bringing to
life existing quant data.
Customer experience in digital banking: We have extensive expertise with the early stage development of customer value
propositions in small business and personal banking, working with banking app prototypes to unlock customer needs and behaviours.
Communications Development: We have a proven track record in early stage comms development and optimisation, where gathering unfiltered consumer reactions can be challenging.