Meet Our Team
Our strength lies in our experience and our forward-thinking approach, combining deep human understanding with technological prowess.
Jane Beaton
Managing Director
With a background in psychology, Jane has over 30 years' experience understanding human behaviour and unveiling attitudes and emotional responses to brands, turning research into powerful insight. Her expertise lies in understanding the 'why' behind consumer behaviour, ensuring that our research translates into actionable strategies that resonate deeply.
Jon Gardner
Technical Director
Over 4 decades of technical expertise and global business experience. Jon is dedicated to using technology, and especially AI, to amplify creativity and augment analysis, ensuring our methods are as innovative as our insights.